Tag Archives: Rule of thumb

The psychology that drives how we shop and buy – infographic

16 Nov

This is a great infographic from tabjuice.com on the six universal heuristics (rules of thumb) that rule how we shop, applied to the new world of social commerce.

It covers ‘social proof’ – who we turn to for validation and when we need to decide -, the role of authority – who we regard as ‘experts’ – and my favourite, Reciprocity: “we have an innate desire to repay favours in order to maintain social fairness whether those favours were invited or not”.

Some clear implications for the world of business – not only do we see peer-to-peer advice and support growing rapidly as the old ‘authorities’ are weakened by failures in trust, but we also see companies experimenting with ‘generosity’, in other words, giving in order to get, via (horrible phrase!) Random acts of Kindness.



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