Apple unboxed

19 Nov

Apple is rightly legendary for the love and passion its products create. Steve Jobs once said, you have to start with the customer experience and work backwards to the technology, and we all know about his relentless attention to detail.

This is reflected in a trend for new proud owners to film themselves unpacking their new purchases. The attached, from thenextweb.com  is a ‘best of’ compilation of exactly such films, this one from last year focused on the ipad 2.

It’s a nice example of the old dictum, the devil is in the detail. Clearly Apple are world class at thinking through the total experience, right down to the box and packaging, and the whole  process of unpacking and exploring your new product.

Two good lesson then for customer journey mappers :

  • Every single detail counts, no detail is too small, and the devil really is in the detail
  • Don’t underestimate the ‘theatre’ of the experience – the emotion created at the each step of the journey, and the ‘dramatic arc’ of exploration from beginning to end

http://thenextweb.com/apple/2011/03/12/apple-is-going-to-love-this-probably-the-best-customer-unboxing-video-ever/

Advertisements

3 Responses to “Apple unboxed”

  1. IT services in toronto April 20, 2013 at 11:48 pm #

    This design is spectacular! You obviously know how to keep a
    reader amused. Between your wit and your videos,
    I was almost moved to start my own blog (well, almost.
    ..HaHa!) Great job. I really loved what you had
    to say, and more than that, how you presented
    it. Too cool!

  2. http://Network.nature.com April 21, 2013 at 5:19 am #

    I constantly emailed this blog post page to all my contacts, for the reason
    that if like to read it afterward my friends will too.

  3. Modern Tosh Furniture May 26, 2013 at 1:29 pm #

    Hello there, I discovered your website by means of Google even as searching for a similar subject, your web site got here
    up, it appears to be like great. I’ve bookmarked it in my google bookmarks.
    Hello there, just turned into aware of your weblog through Google, and located that it is really informative. I’m going to
    watch out for brussels. I will appreciate in
    the event you proceed this in future. Many other folks will
    probably be benefited out of your writing. Cheers!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: